Paula’s Choice is truly unique in the world of skincare brands.Mainstream enough that you or someone you know has probably dabbled with their various offerings, itâs still somewhat niche and with an under-the-radar cult-like following.
Originally founded in 1995, the Seattle-based company was created by Paula Begoun yes, there is a Paula who set out to create effective skincare with scientifically-backed ingredientsâ¦without questionable ingredients known to cause irritationIngredients are truly at the heart of this brand, both in terms of what is and isn’t in the products (everything is free of dyes, fragrances, phthalates, just to name a few). In fact, the brand’s website includes an ingredient dictionary. (Insider tip: Beauty editors use it all the time.) When you look at the ingredients for any of their products, you’ll notice a helpful parenthetical that indicates the exact function of each one. The line is also all about inclusivity, catering to nearly every skin type and concern with products ranging from super-gentle exfoliators to anti-aging powerhouses to standout serums.
When it comes to beauty brands, Paula’s Choice is about as legendary as it gets. Paula Begoun, the brand’s founder, earned the nickname the Cosmetics Cop as an investigative journalist holding the industry accountable for its marketing myths long before the transparency movement gained mainstream traction.
Magnificence starts with truth
Our way of thinking? Shrewd, Safe Beauty. The items you use should work and be useful for your skin, no special cases. In light of our legacy in buyer promotion, every one of our recipes is successful, protected and supported by referred to explore. We uncover reality with regards to skincare and offer the entirety of current realities with you en route – on the grounds that keeping your skin sound shouldn’t be a secret.
Our items do what they guarantee and we need you to encounter that for yourself that is the reason we offer a multi-day unconditional promise. On the off chance that you are not happy with your buy, reach us inside 60 days for a full discount.
So, where do you begin if you’re ready to choose from all the goodness? We recommend any or all of the best Paula’s Choice products listed below.
Clear Cleanser
Rich cleaning agent delicately yet successfully eliminates soil and cosmetics for spotless, smooth skin.
This chemical is the initial phase in your day by day schedule to help battle the indications of maturing. Detailed with fixings that support the skin’s characteristic boundary, this velvety cleaning agent tenderly yet viably eliminates earth and make-up to leave skin delicate, smooth and more youthful looking.
Use morning and evening. Sprinkle the face and eyes liberally with water. Apply a modest quantity of chemical to your face utilizing overwhelming yet delicate round movements. Flush well. Rehash or use with a spotless washcloth to eliminate hefty cosmetics.